Good questions.

Levito is for businesses that sell from a page - a funnel, landing, sales, or signup page - where more conversions make a real difference. Coaches, consultants, course creators, info-product sellers, service businesses, agencies, and most SaaS are a great fit, as long as the page has common direct response elements like a headline, hero copy, etc.

It’s not built for online stores or catalogs, or for thin, low-traffic pages like bridge or doorway pages. If there’s nothing substantial to test, or not enough real visitors to measure what’s working, Levito can’t help.

What sets the pace is conversions, not visits. Around 10 conversions a day (of any type) puts most tests at roughly two weeks each, and the more you get, the faster they resolve. With 50 a day, tests finish in 3 to 4 days. Fewer than 10 still works, your tests just take longer.

Either way you come out ahead. Automatic testing banks gains while it learns, instead of waiting for the ironclad proof most small sites never get enough traffic for. For most small businesses, it's the only honest way to profit from testing at all.

Want results faster? Point your primary goal higher up your funnel, like an opt in instead of a final sale, where conversions come more often. More in Getting better results.

Yes, and there's nothing to set up. Levito detects the language your page is written in and writes every test in that same language, so your visitors always see native copy, never a translation.

It studies your business and your real customer language the same way it does for an English site, so the copy sounds like you and fits how your customers actually talk. If the detection is ever off, you can set the language yourself in your site's settings.

Handy to have it built in, but under the hood that's traditional split testing, and it carries the usual limits. It runs on classic statistics, so it won't call a winner until the result is proven to a strict bar, often a thousand conversions or more per test, which most funnels never reach, so tests drag on or never resolve. Or even worse, it leaves the call to you entirely: it shows you two conversion rates and makes you decide when there's a winner, which is how people lock in what's really just noise.

It also takes your traffic at face value: it doesn't filter out bots, and it counts the same person on a second device as a brand-new visitor, so the numbers you're deciding on are shakier than they look.

Levito's automatic testing acts on a fraction of those conversions, runs the same bot filtering that protects ClickMagick's customers, and recognizes a returning person across devices, so you start banking trustworthy wins far sooner. More in Levito 101.

The handful of elements that do most of the convincing: your headline, subhead, hero copy, buttons and CTAs, and the key bullets and closing copy. We call that set your Primary Conversion Message, and Levito rewrites it as one coordinated message instead of swapping a word at a time, and you choose which elements are in play when you set up a page.

It only ever rewrites text, though: it never changes your images, layout, colors, links, or actual prices (it can reword the copy around a price, but won't touch the number itself or how your page is built), so your design stays exactly as you made it. More in Levito 101.

Before it writes anything, Levito studies your business to learn what you sell, who you sell it to, the objections you're up against, and the way you talk to your customers, so the variations it tests fit your business and sound like you instead of reading like generic copy.

You can also steer it: in each site's Brand voice settings, tell Levito how you talk to your customers and what to steer clear of (for example, never say "guaranteed," or don't name competitors), and it uses that direction every time it writes. It also builds a brief about your business from your site, which you can refine with a quick note or refresh by rescanning your site.

You'll get your first test to approve about a day after you install Levito and set your primary goal, since it spends that first day studying your business and your industry.

From there, how fast each test reaches a result depends on the number of conversions you get, and it ranges from a few days to a few weeks. Either way we'll email you whenever there's news.

As for results, that depends on your funnel and where you're starting from. If you're already running a meticulously optimized funnel that you've put through extensive split testing, there's naturally less room to gain. But for most funnels, we're confident Levito will lift your conversion rate by at least 25% in total within your first 90 days.

And it keeps building from there: each win becomes the new baseline the next test has to beat. More in Getting better results.

Levito optimizes each page by working through a range of proven direct-response angles, the kind seasoned copywriters reach for, chosen around your business, your offer, and the specific page it's testing. It learns as it goes: every test teaches it something, so it builds on the angles that resonate and steers away from the ones that don't, and each round gets sharper than the last. Once it lands a clear winner it refines the execution to draw out more lift, and from there the page keeps quietly testing bold new ideas in the background, so it never really stops improving.

How long that takes comes down to one thing: how many conversions a day your primary goal gets, because a test resolves on conversions, not calendar days.

In practice, Levito runs somewhere around five to ten tests on a page, sometimes more, before it's fully dialed in. At around 10 conversions a day each test takes about two weeks; at 50 a day it's just a few days. So fully optimizing a page can take anywhere from a few weeks to a few months, and the more conversions your primary goal gets, the faster every step goes. More in Levito 101.

Nothing to start. There's no subscription, no monthly fee, and no payment card needed to open your account or to run your first tests.

You pay only when Levito produces a win: a one-time success fee of $100 for every percentage point of conversion rate lift it locks in. A win of +12.4% is a one-time $1,240. A test that doesn't produce a winner costs you nothing, and your original page stays exactly as it was.

We ask for a card at your first win, and never before it.

You pay once per win, and only when there is one. Nothing recurs, so a win you've paid for keeps earning for as long as you run that page.

And every new test has to beat the winner before it, not your starting page. So another fee only ever comes up when Levito improves on the result you already paid for, which means you're further ahead than you were. Tests that don't beat it cost you nothing.

If Levito proposed the test, a win is billable even if you rewrote the copy before approving it. We'd rather you edit freely and make the wording yours than hold back to avoid a fee, and the win is still one Levito found and proved for you.

Tests you create yourself are different. Those are always free whatever their result, so manual testing never produces a success fee.

Big wins are the point, so there's no cap on a fee. But you don't have to pay it in one go.

Any fee of $1,000 or more can be split into three monthly payments. Or, if you'd rather clear it at once, paying in full within 48 hours takes 10% off. We show you both options when the win lands, and you choose each time.